Mattress manufacturer King Koil recently expanded its Arizona factory with the addition of 40,000-square-feet of manufacturing space – a nearly 50 percent increase – to keep up with rising demand for its premium bedding products. Continuing its momentum in building out its domestic manufacturing platform, the factory now measures 130,000-square-feet. With the capacity expansion, the company plans to add a dedicated production area for its successful Smartlife Collection and add 20 additional employees, bringing the total employed to 90.
CEO David Binke discusses the choice to expand:
“Our retailers are experiencing a surge in demand from consumers who have more disposable income to spend on upgrading their homes and who are also placing more emphasis on innovation and luxury, two key areas of the market where we have focused our efforts the past few years,” said David Binke, chief executive officer of King Koil. “This strategy has proven successful as we continue to see this trend with high-end consumers who are focused on improving their overall health and sleep performance rather than focusing on the lower-end products that are saturating the market today.
“Our SmartLife sleep system, which touches both the health and luxury characteristics consumers are looking for today, is a primary example of this marketplace shift. As we continue to place SmartLife as well as our other very popular product lines with our retail partners across the country and consumer demand continues to rise, this expansion allows us to become an even more important – and reliable – partner for our retail customers.”
King Koil’s state-of-the-art manufacturing facility opened in early 2018, after the company announced plans to shift its domestic business model from a licensing structure to a direct-to-retail manufacturing strategy. The Avondale plant services retail partners in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming, Minnesota, Illinois, Kansas, Nebraska, Texas, Arkansas, New Mexico, Oklahoma, Iowa, North Dakota, South Dakota, Missouri, Wisconsin and Louisiana.
About King Koil:
A leading global mattress manufacturer, King Koil supports more than 25 licensees in more than 80 countries where King Koil mattresses are manufactured and sold. Headquartered in Avondale, Arizona, the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.