King Koil Announces Key Organizational Changes

Following the acquisition of King Koil Licensing Company (KKLC) on Feb. 12, 2015 by Jin Hoe Yeoh, chairman and managing director of King Koil Malaysia, Yeoh has announced several changes in the U.S. King Koil organization.

Yeoh will serve as chairman of KKLC while Teck Hong Goh has been named CEO of the company.  Yeoh and Goh serve on the board of directors of the parent company and will serve on the new King Koil board.

Former president and COO Dave Roberts has stepped aside and assumed a consultant role to the new board.  At the same time, King Koil veteran and industry veteran Owen Shoemaker has been appointed COO and executive vice president, reporting to Goh and the board.

Shoemaker, who joined King Koil in 2009, has served in several key executive posts at the company encompassing marketing, merchandising and product development responsibilities.

Now responsible for the company’s day-to-day operations, Shoemaker said KKLC will maintain its current corporate office in the Chicago suburb of Willowbrook. “The mission will be to accelerate the growth and development of the King Koil brand in the United States and worldwide,” Shoemaker noted.

No other staff changes were announced and the terms of the official February acquisition by Yeoh’s firm, Kaiserkorp Corp. in Kuala Lumpur, were not disclosed.

Roberts, who started with King Koil in 2001, commented that “The company is in great hands and with the desire and ability to aggressively reposition King Koil to attain a greater, more prominent position, the future of King Koil is very promising.”

The ownership of KKLC had been held by the Caldwell Family Trust.  The initial news of the transaction was released in a joint statement by Yeoh and Candace Caldwell Smith, owner of the company founded by her late father, William Caldwell III.

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About King Koil: In 1898, Samuel Bronstein realized his dream – he founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has steadily grown. Throughout the early 1900s, US Bedding added employees, expanded manufacturing and became innovators in the industry. During the 1930s, US Bedding greatly improved the bedspring and was looking for a new name for its product. The King Koil name was born. Today, King Koil mattresses can be found in more than 80 countries throughout the world, with its worldwide headquarters located just outside of Chicago, Illinois.