Latex International has named leading industry veteran Ken Hinman its new executive vice president of component and direct-to-retail sales. In this newly created position, Hinman will be responsible for overseeing the sales operations and marketing for Latex International, Pure LatexBLISS and the company’s RejuveNite brand. He will report to Latex International President and Chief Executive Officer Dave Fisher.
With over 30 years experience in the luxury consumer durables category, including six years in the mattress industry, Hinman has experience in sales leadership, retailer relations, product development, strategic marketing and management. Most recently, he was senior vice president at Jamison Bedding. Prior to that position, Hinman held senior sales positions at Hartmann Luggage and Elizabeth Arden Fragrances.
“We have been aiming to put our sales force under one umbrella for several years. I met and was very impressed with Ken during his time at Jamison where we worked together to develop several new products featuring the benefits of Talalay latex,” said Latex International President and Chief Executive Officer David Fisher. “One of Ken’s first objectives will be to find and recruit more sales talent. Along with his passion for branding, creating superior product, sales organization leadership, and marketing, he brings great insights to our senior management team.”
In conjunction with the announcement, E.B. Walthall, who was vice president of sales for Pure LatexBLISS, announced his resignation.
“E.B. has been an important part of the Latex International team for over two years. The timing of his resignation expedited our plan to implement a redesigned, consolidated sales force under Ken. We are grateful to E.B. for his commitment and dedication to our company over the past few years and want to wish him all the best in his future endeavors,” added Fisher.
For more information, visit www.latexinternational.com.
About Latex International: Founded in 1975, Latex International is the world’s largest manufacturer of latex mattresses and pillows, sold under many leading brand names through strategic business partners. Talalay Latex sleep products offer unsurpassed durability and levels of weightless comfort. More than 200 employees produce mattress cores, toppers and pillow buns utilizing both the Talalay and Dunlop manufacturing processes. Latex International manufactures latex in Shelton, CT and manages over 10 distribution and fabrication centers throughout the world.