StaffConnect, a provider of mobile employee engagement solutions, recently announced that Jerome’s Furniture, a third-generation family business, is using the StaffConnect mobile platform to build strong levels of engagement across its entire workforce. The product’s two-way, real-time communication helps facilitate a culture where everyone feels they have a voice and are valued by the southern California company, which has 940 employees and 19 stores and offices. Using StaffConnect, Jerome’s can communicate with employees across its multiple locations and provide business transparency from the executive level throughout the entire organization, including non-desk employees (NDEs) which make up the majority of the company’s workforce.
From the top-down, starting with the corporate level to the buyers, the salespeople on the showroom floor, and all the operational staff, Jerome’s feels much like a close-knit family. Many of the employees have been with the company for more than two decades, with a philosophy of taking care of each other and their customers, which has translated into positive employee experience (EX) and customer experience (CX).
Following recent rapid growth and changes in its executive team, Jerome’s felt it was important to maintain the company culture and provide open, two-way channels of communication with employees to ensure they felt informed and involved. It was vital for the company to communicate with employees across its multiple locations in real-time. This is particularly critical because the majority—including many buyers, salespeople, and warehouse staff—are non-desk employees (NDEs) who lack access to desktop or laptop computers. The company sought a mobile engagement solution that would complement existing internal communications programs and be easy for employees to access and use regardless of their location.
An executive leadership panel comprised of social media, digital, marketing, and the SVP of People and Places, were tasked with evaluating and selecting the best solution. The panel considered several employee engagement solutions, but many were heavy on gamification, or lacked a broad enough feature set to meet the company’s requirements. Nor did they provide the analytical and management tools needed to deliver actionable insights.
The StaffConnect mobile engagement solution emerged as the best fit for Jerome’s needs. “We already had great content, so the key was to get it out easily in real-time,” said Cheyney Stivalet, Senior Director of Employee Engagement at Jerome’s Furniture. “The ability to gather feedback and analytics was also key, and StaffConnect was the only solution that checked all of the boxes.”
In just 90 days after deployment, more than half of Jerome’s employees are accessing the solution, while 37 percent are actively engaging and sharing content. The company has placed StaffConnect at the center of all employee touch points, holding live, quarterly town halls and leveraging StaffConnect to create feeds for employees to ‘Ask the Executives.’ Employees use the solution to submit their questions before town halls so that the CEO, CFO, and CIO can prepare and be respond to key questions during the meetings. Jerome’s Furniture also installed kiosks so employees can access the solution if they don’t have, or don’t want to use their smartphones.
“StaffConnect is the right communication vehicle for transparency and two-way information exchange throughout the company, as well as to gather and analyze, key data points and feedback to ensure customers have the best products that fit their style and needs,” said Stivalet. “The mobile platform helps us with everything from onboarding to distributing surveys and gathering opinions and feedback on the results of various promotions and campaigns. It also allows buyers and sales to collaborate and gather customer feedback on the success of these sales promotions. The solution helps us deliver on our value of taking care of each other and our customers, facilitating a culture where everyone matters and is recognized in their various roles. Two-way, real-time communication has been extremely positive, and employees and our executives are on board and engaging.”
“Jerome’s Furniture and its use of StaffConnect’s mobile employee engagement platform is a great example of how the solution supports different uses cases and unique company requirements,” said Geraldine Osman, CMO, StaffConnect. “In this case, the company, which has a long history of a close, family-like work environment. Jerome’s smartly recognized that two-way communication and giving employees a voice is critical to nurturing engagement and the feeling of involvement. With StaffConnect, Jerome’s is sustaining a culture where everyone matters and is recognized in their various roles.”
About StaffConnect: StaffConnect is the leading provider of mobile employee engagement solutions. The StaffConnect platform transforms the employee experience by enabling enterprises to connect, communicate and engage their entire workforce, especially remote, non-desk employees. The customer-branded mobile solution gives employees ‘a voice’ - with access to company and user-generated content to increase loyalty and productivity. The cloud-hosted platform empowers employers to target that content, with analytics, to deepen engagement with everyone. From offices in London and San Francisco, StaffConnect’s platform and domain expertise are supporting large businesses around the world to inspire their workforces to deliver better performance, improved customer experiences and greater shareholder value.