The International Chiropractors Association (ICA) gave its endorsement to all MLILY USA products and will collaborate with the mattress manufacturer to jointly develop new products in the future. Under the terms of the agreement, the ICA seal will appear on the MLILY-branded products.
ICA’s review board of chiropractors recently reviewed all MLILY products and recognized them for their spinal alignment benefits—the products allow the spine to be in its natural position while supporting the body during sleep.
“Our company has always been at the forefront of sleep science, so the ICA endorsement was very rewarding to us. The fact that all our mattresses met their high standards across the board is a real testament to our company’s senior leadership and our research and development team,” said Glenn Kobylarczyk, executive vice president MLILY USA. “So many companies in the mattress space make claims about healthy sleep, but this endorsement sets MLILY apart in terms of our products meeting a higher standard.”
Established in 1926 in Davenport, Iowa, USA by Dr. B.J. Palmer, the ICA is the world’s oldest international chiropractic professional organization representing practitioners, students, chiropractic assistants, educators and lay people globally. Dr. Palmer is considered to be the ‘developer’ of chiropractic. The group protects and promotes chiropractic as a distinct health care profession predicated upon its unique science, art and philosophy.
Tapping into the ICA’s highly regarded scientific research, MLILY will be able to access the thought-leadership of its members. MLILY also launched a comprehensive training program for company sales representatives and RSAs at the recent winter Las Vegas Market.
About MLILY USA
MLILY USA is the North American mattress and pillow company of Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company manufactures mattresses, pillows and sleep accessories in state-of-the-art factories located in China, Thailand, Serbia, Arizona and South Carolina, which span more than 7 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products.