Industry Veteran Appointed President & COO of King Koil

OShoemaker_Headshot_LgOwen Shoemaker has been appointed to the position of President and COO of King Koil Licensing Company, reporting to Jin Hoe Yeoh, company chairman.

Shoemaker, whose appointment was effective on January 1, 2016, began serving as Executive Vice President and COO of the company shortly after its acquisition by Yeoh in February, 2015.

A veteran of the mattress industry, Shoemaker first joined King Koil in 2009 as Vice President of Product Development and served in several key executive posts over the years involving marketing, merchandising and international business development.

“The 2016 year presents us with many challenges and opportunities,” Yeoh commented. “We need to work strategically and aggressively to achieve the results we want, and Owen has the knowledge and experience to lead us in that process. I’m very pleased to announce Owen’s appointment and we all look forward to his leadership skills and valuable guidance in the New Year.”

Shoemaker, who worked in bedding retail management, operations, sales, product development and branding prior to joining King Koil, said “Our company’s future is linked to greater innovation, quality and a new efficiency based on economies of scale.

“Millions sleep on King Koil beds today and we can be found in nearly 100 countries. As a result, we have an in-depth understanding of ‘comfort by culture,’ which ultimately helps us build a better range of sleep systems for American and international consumers.

“My years with King Koil have been very rewarding,” he added. “I anticipate bringing new talent to the company and extending its reach so that we can successfully achieve our strategic objectives.”

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About King Koil: In 1898, Samuel Bronstein realized his dream – he founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has steadily grown. Throughout the early 1900s, US Bedding added employees, expanded manufacturing and became innovators in the industry. During the 1930s, US Bedding greatly improved the bedspring and was looking for a new name for its product. The King Koil name was born. Today, King Koil mattresses can be found in more than 80 countries throughout the world, with its worldwide headquarters located just outside of Chicago, Illinois.