Industry Vet Promoted to Executive Vice President of Pure Talalay Bliss

Pure Talalay Bliss Ed ReardonTalalay Global has promoted Ed Reardon to executive vice president of its direct-to-retail division, Pure Talalay Bliss, announced Kim Fisher, company president and COO.

Reardon, who most recently had served as vice president of sales for Bliss products in the eastern U.S., will now be responsible for Pure Talalay Bliss USA. He will continue to report to Fisher.

Reardon, who has more than 20 years’ experience in the mattress industry, first joined the company in 2015 as director of sales in the northeast region.

Prior to that, he worked for Serta Mattress, based in Boston, from 1995 to 2012 as a territory manager, and from 2012 to 2015 as a key account manager. While at Serta, he managed a Top 10 mattress retail account with a team of eight sales reps.

“Ed has a keen understanding of the Pure Talalay Bliss brand and an exceptional ability to articulate the Bliss message,” Fisher said. “This year we are continuing our focus on growing both awareness and demand for Talalay products versus products made with other materials.”

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About Talalay Global: Talalay Global was founded in 1975 and is the world’s largest producer of Talalay and one of only two manufacturers of the ultra-high-end luxury component. In addition to its Talalay facility in Shelton, the company has distribution and fabrication centers around the world.

About Pure Talalay Bliss: Pure Talalay Bliss makes and markets the Talalay ActiveFusion collection, along with an assortment of bed toppers and pillows—all made from 100 percent Talalay latex. The company is owned by Talalay Global, the world’s largest producer of Talalay and one of only two major global manufacturers of the ultra-high-end luxury component.