Industry Vet Joins Classic Brands as Regional Sales VP

Classic Brands Bill McShaneSpecialty sleep manufacturer Classic Brands has tapped industry veteran Bill McShane as its Regional Vice President of Sales for the Western U.S., as part of the company’s goal of increasing its sales activity in that segment of the country and its bed-in-a-box business.

As one of the first companies to use roll-pack technology to market boxed mattresses, Classic’s appointment of McShane will augment the company’s momentum in the growing segment, particularly west of the Mississippi River

“We have historically been very strong with East Coast-based retailers, but with the rise of e-commerce retailing and the industry recognition we have received for our expertise in the category, more West Coast-based companies have approached us wanting to work with us. We needed an experienced executive to focus on those customers and believe we have found it with Bill,” said Michael Zippelli, Classic Brands CEO. “We’re excited to leverage Bill’s broad industry knowledge and understanding of the retail business. He’s a true professional and is dialed into what retailers need to generate increased sales revenues. Bill will be a great asset to our sales organization.”

A 12-year veteran of the bedding industry, McShane was most recently key account executive – Western U.S. and new business development for Dormeo North America. During his career, McShane has held sales manager and key account manager positions with Simmons, Kingsdown and Select Comfort.

McShane graduated from the University of Oklahoma with a degree in marketing. He is based in Denver.

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About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Their sleep systems are designed to help you get the maximum benefit out of each night of sleep.