Industry Icon Joins Customatic Adjustable Bedz

Customatic Adjustable Bedz Roger MagowitzRoger E. Magowitz, who - over a span of nearly 31 years - helped build two of the industry’s leading retail brands and also founded the top philanthropic cause for the mattress industry, has joined Customatic Adjustable Bedz as Executive Vice President and member of the company’s senior leadership team. In this new role, he will focus on further developing key account relationships and working with retailers.

Magowitz’s accomplishments in both the mattress and furniture industry have been highly recognized by the home furnishings community. As a retailer, he ran a successful chain of mattress stores in Virginia, Georgia, and Arizona under the brands Mattress Discounters and Metropolitan Mattress. When Mattress Discounters was sold to Mattress Firm in 2010, he joined the senior leadership of the nation’s largest mattress retailer to head its efforts in community relations and philanthropy.

His charitable work has been centered around finding a cure for pancreatic cancer. As he learned of the illness that was quickly taking his mother’s life, Magowitz took on an even greater challenge that was to dedicate his time, money and efforts to finding a cure for the disease. He established the Seena Magowitz Foundation, and for more than a decade has rallied the home furnishings industry to sponsor the cause, which has raised millions of dollars and brought greater awareness and resources to finding a cure for the deadly disease. Customatic has been a committed supporter of the Seena Magowitz Foundation since its founding.

“We have worked with Roger for more than 25 years. He is one of the most knowledgeable retailers in the country, cultivating close relationships with suppliers and manufacturers as well. We believe he will be a great resource to our OEM and retailer customers, helping them become more profitable by tapping into the resources of the Customatic portfolio,” said Phil Sherman, Customatic Managing Partner.

“I had been watching the Phils, of whom I have the utmost respect, build an outstanding brand in Customatic. The quality, innovation and customer service they bring to the adjustable category is refreshing. Their plans for future growth are very exciting and I wanted to be a part of it,” said Magowitz.

His years of dedication to industry manufacturers and retailers earned him the respect of his peers. Magowitz has served as the charitable advisor for Mattress Firm. He later was appointed executive director of the Mattress Firm Foundation by Steve Stagner, then CEO of Mattress Firm. The foundation benefits the pancreatic cancer research led by Dr. Daniel Von Hoff, distinguished professor and physician-in-chief of the Translational Genomics Research Institute (TGen).

“Roger will help us further shape the company as a leader with primary focus on developing products in collaboration with retailers and vendor partners that fit their core marketing objectives. We couldn’t be more pleased that he has joined our team,” said Phil McCarty, Customatic Managing Partner. “His industry wisdom, wit and savvy will be a huge asset to our management team, and will allow Phil and me to reach out to other industry segments with unique innovations.”

Magowitz joined the U.S. Marine Corps. following high school. When he left the service in 1983, he joined Mattress Discounters as a part-time sales associate. In 1987, he was named vice president of the company and offered the opportunity to buy six licenses for the retailer in the Hampton Roads, Va., area. The business grew to a high of 34 stores under the Mattress Discounters and Metropolitan Mattress names. Magowitz founded the Seena Magowitz Foundation in 2001.

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About Customatic Adjustable Bedz: Customatic Adjustable Bedz is the foremost pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, MA, and now operates in 3 manufacturing facilities with over 500,000 square feet located in Taiwan.