How much is a perfect night sleep worth? According to a new survey conducted by OnePoll and Mattress Firm, the average answer is $290 per night—which amounts to more than $105,000 per year. In surveying 3,000 Americans, the brands explored “most popular sleep habits of 2018” and discovered that people would be willing to pay a premium if they could guarantee quality shut-eye. That doesn’t mean these people are investing in or even holding themselves to the best possible sleep habits just yet. We dive deeper into this survey to see how retailers can leverage its key take-aways to boost their sales.
In addition to quantifying the value of a perfect night sleep, this Mattress Firm survey also looked into sleep positions, bedtime habits and overall sleep quality. On average, survey respondents reported sleeping a little more than 6 hours a night. And they estimated having 106 “perfect nights of sleep” and 99 “terrible nights of sleep” over the course of this past year.
With this even split of “perfect” and “terrible” nights, it’s unsurprising that the study also revealed a variety of both good and bad bedtime habits. Nearly 40% of respondents said they sleep on their sides—but it was the back sleepers who reported the best quality of sleep. Another good-sleep trick? Sharing your bed with a furry friend, apparently. People who cuddled with a pet at night reported sleeping much better than those who did not.
Of the bad habits cited in the survey, screen time was the most prevalent. On average, respondents reported spending 15 minutes looking at their phone in bed at night. One and three said they need to have the TV in order to fall asleep.
On the flip side, a comparable amount of respondents cited healthier bedtime rituals. 42% of respondents said they liked to read before bed, while 41% opt for a warm bath or shower—both of which have been shown to help you fall asleep.
Though this survey may highlight just how much consumers are willing to pay for a good night sleep—it’s important to note that that figure is contingent upon that “perfect night sleep” actually being guaranteed. But even the best, most high-end sleep system will be insufficient in providing the perfect night sleep if the person is not practicing healthy habits. And while bedtime best practices may be widely known among consumers, they are not always easy to follow.
The most successful sleep programs are those that include both the products themselves in addition to tools and resources to help consumers build good habits. By offering these packages, retailers can help instill a greater sense of confidence in their customers—and potentially capture a piece of the $105,000 a year value.
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This article originally appeared in Sleep Retailer eNews on December 27, 2018
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