HomTex Inc., manufacturer of the DreamFit, FitRit and Suprelle brands of pillows, sheets and mattress pads, names Cindy Williams as VP of Marketing and Account Management, a new position.
Williams is responsible for developing and facilitating marketing plans for the specialty sleep and retail divisions at HomTex, which include branding, advertising and communications, as well as managing trade efforts during the Las Vegas and New York markets in the company's two showrooms.
Williams reports to Jeremy Wootten, HomTex president, and to Jerry Wootten, the company’s founder and CEO.
Prior to HomTex, Williams held senior level sales, branding and marketing positions in the home furnishings industry. Most recently she was VP of Sales for Showroom Solutions at Wright Global Graphics. She served as VP of Client Services for Info Retail, Inc., where she led the business development team. In the bedding segment, Williams held the Senior VP of Marketing title for Comfort Solutions.
“As a past client, we experienced first hand Cindy’s personal commitment to strategic planning and excellence in execution,” said Jeremy Wootten. “HomTex is poised to expand branding efforts in our specialty sleep and retail businesses, and we are confident in the vision and leadership Cindy brings to the table.”
HomTex recently announced a $4 million investment in new manufacturing facilities in Alabama, which it expects will grow its domestic production capacity by at least three-fold, according to Wootten.
For more information, please visit homtex.com.
About HomTex: HomTex CEO and founder, Jerry Wootten, started the company in the ‘90s on a quest to solve the problem of ill-fitting sheets for an evolving mattress category. His focus on innovation grew to include technical solutions for common sleep issues related to temperature control, moisture wicking and sleeping position, among others. His strategy includes aligning with fiber, yarn and components suppliers to invent production techniques and to create new designs. Under his direction, HomTex, Inc. has grown to become a formidable competitor in the white goods space, with 15 patents pending. The company is a supplier to mass retailers and department stores as well as to specialty sleep retailers, home furnishings dealers and e-commerce sites. HomTex markets its quality top-of-bed products under the brand names Suprelle, Dream Essence by FitRite, Revive and DreamFit. Its trade showrooms are located in New York and Las Vegas.