HomTex Inc., manufacturer of the DreamFit, FitRit and Suprelle brands of pillows, sheets and mattress pads, names Holly Holliday as marketing manager, a new position.
Holliday’s responsibilities range from graphics services to project management for marketing the HomTex brands within the company’s specialty sleep and mass retail divisions. She will also help to manage outside resources, along with the company’s two trade showrooms located in Las Vegas and New York.
Holliday reports to Cindy Williams, VP of marketing.
Prior to HomTex, Holliday has served as publications art director for content publisher Market America, and as design director for Pace Communications, where she was responsible for art direction and project management for a monthly publication. Her work experience includes consumer products packaging design.
“HomTex is committed to creating brand differentiation at every touch point for our customers and consumers,” says Williams. “We are thrilled to expand our internal capabilities with the addition of Holly to the marketing team.”
For more information, please visit homtex.com.
About HomTex: HomTex CEO and founder, Jerry Wootten, started the company in the ‘90s on a quest to solve the problem of ill-fitting sheets for an evolving mattress category. His focus on innovation grew to include technical solutions for common sleep issues related to temperature control, moisture wicking and sleeping position, among others. His strategy includes aligning with fiber, yarn and components suppliers to invent production techniques and to create new designs. Under his direction, HomTex, Inc. has grown to become a formidable competitor in the white goods space, with 15 patents pending. The company is a supplier to mass retailers and department stores as well as to specialty sleep retailers, home furnishings dealers and e-commerce sites. HomTex markets its quality top-of-bed products under the brand names Suprelle, Dream Essence by FitRite, Revive and DreamFit. Its trade showrooms are located in New York and Las Vegas.