Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Industry

High Point Market Launches Identity Project

The High Point Market district and its seven distinct neighborhoods in the city’s downtown area will reflect a new onsite brand identity in time for the upcoming Spring Market, June 5 – 9.

Organized by the High Point Market Authority (HPMA), the district’s 13-block footprint will be distinguished utilizing multiple communications channels, including on-street branding, wayfinding tools, neighborhood signage, art installations, and the integration of digital assets.

Project Aims To Activate High Point Market’s Brand Identity

Resulting from a long-term strategic planning exercise with the HPMA board of directors, the primary objectives for the revitalization effort are to activate brand identity for the biannual High Point Market district-wide, and to support wayfinding within the existing neighborhood structure.

Carol Gregg, an HPMA board member and owner of High Point-based Reg Egg Furniture, is chair of the neighborhood committee, working alongside staff to develop and implement the strategy. “This new branding initiative captures the incredible energy of the furniture industry during Market,” she says. “Weaving informational and directional elements throughout the district will elevate the High Point Market experience for attendees, which reflects back to positive impacts for both our industry and local community.”

The project will be executed in a phased approach—HPMA will add signature elements to identify neighborhoods and their unique qualities each Market through the end of 2022.

Beginning in June, decorative totems will be erected at popular entrance points into the Market district, ensuring a welcome invitation to attendees. Brand messaging will be executed using street poles, pole wraps in the Transportation Terminal, and directional totems outlining buildings, services, and neighborhoods. Clean graffiti will be positioned throughout the district via a sidewalk power washing process. In subsequent phases, exterior building murals, decorative crosswalks, and other signage structures will be added.

Originally designated as eight neighborhoods, the two districts along S. Main St have been combined on all High Point Market branded maps. QR coding will be placed on signage to integrate the robust neighborhood section of the trade show website with the onsite experience. Visual cues like color coding on signage and identifying existing structures will also be used to designate the various neighborhoods. 

Charlotte-based 505 Design has been tapped by the Market Authority for this effort, offering strategic planning, design services, and onsite implementation. Execution is being coordinated with the City of High Point and building owners throughout the Market district.

Visit highpointmarket.org and highpointmarketauthority.org

About the High Point Market Authority

The High Point Market Authority is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on social media using the hashtag #HPMKT.

May 20, 2021/Industry
Tags: High Point, high point market, High Point Market Authority
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2021/05/HPMKT-Identity-Project-Signage-Family-Overview-e1621508542185.png 526 800 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2021-05-20 07:06:152021-05-20 07:06:15High Point Market Launches Identity Project
You might also like
High Point Market Authority Releases HPMKT Summer/Fall 2019 Style Report
Modway, Relax Topper Modway Furniture Introduces Affordable Mattress Topper Line
New Spring High Point Market Dates Announced

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

GhostBed Delivers New Natural MattressSnooze News Weekly | May 14 – 20, 2021
Scroll to top