High Point Market Introduces New Partner Pop-Up Program

The High Point Market Authority recently introduced its new Partner Pop-Up series for the Fall Market, October 19-23, in collaboration with industry partners Crypton, Monogram, and Steelyard. The Partner Pop-Up program is a new experiential opportunity for brands to engage with market attendees via educational programming, activations and networking opportunities. For its market debut, the program will feature three pop-ups around the Market district:

Monogram Glass House

Ideas for growth – served up with great food – by a new leader in luxury appliances

  • Where: Corner of Fred Alexander and N. Hamilton Street
  • When: Saturday, October 19 – Monday, October 21, 8am – 6pm

See two new luxury appliance lines – the Statement Collection and the Minimalist Collection – from Monogram. While you’re checking them out, be sure to let two-time Food Network Chopped Champion Chef James Briscione show you the delicious appetizers and handcrafted cocktails they help him create. And be sure to get some new inspiration from four fun idea sessions (All served up with fantastic food, of course!).

The Crypton Patio

Take a few moments to relax in the autumn air, meet and mingle with friends old and new

  • Where: In between Showplace and IHFC, next to the Transportation Terminal
  • When: Saturday, October 19 – Tuesday, October 21, 11am - 4pm

An outdoor oasis in the center of all the action, the Crypton Patio is the perfect place for al fresco meetings, dining and relaxation. Stop in to enjoy food yard games, hammocks, and refresh yourself with local kombucha, cold press juice, and a snack from the food trucks between your more serious-minded Market stops.

The Steelyard Airstream

Everything you’ll need to help you get the most out of your days at Market

  • Where: Corner of Commerce and Main, adjacent to The Point
  • When: Friday, October 18, 12 - 6pm, Saturday–Monday, October 19-21, 9am - 6pm, and Tuesday, October 22, 9am - 12pm

Kickoff this High Point in a very unique way. The uber-chic Steelyard Airstream will be the only place where you can pick up a Steelyard swag bag, start the always-popular Nail Polish Trail, get your hands-on VIP passes to the hottest invitation-only events, and get the inside scoop on what to do and see at Market. Not enough? This pop-up will also offer  a  sneak peek at the latest tools being launched on Steelyard. Meet up with friends, hang out with some special industry celebs and play some games too.

“Driven by the overwhelming success of our first pop- up, The Point, we developed this program knowing that unique, experiential activations provide attendees with access to vital industry information and contacts in an engaging manner, all of which enhance an attendee’s overall High Point Market experience,” said Tom Conley, president and CEO of the High Point Market Authority. “It’s a positive and exciting addition to the Market landscape, and we’re thrilled to partner with Crypton, Monogram and Steelyard for the inaugural introduction of this series.”

“For us, having a presence at High Point Market is an ideal opportunity to connect with the industry, showcase our new collections and enrich guest experiences – and we will have a little bit of fun too!” said Elisabeth Raydo, Design Engagement Leader for Monogram. “High Point Market is truly the epicenter of the design industry, so it was a completely natural fit for us to have a presence there. We are quite excited to debut the Monogram Glass House during Fall Market!”

Visit highpointmarket.org/events/partner-pop-ups

About the High Point Market Authority: The High Point Market Authority is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on social media using the hashtag #hpmkt.