The High Point Market Authority recently launched highpointmarketauthority.
The existing trade show website, highpointmarket.org, remains intact and continues to serve as a robust reference point for Market buyers and attendees, featuring registration information, exhibitor links, product guides, program updates, event calendars, industry articles, and other resources.
Defining The Identity Of The High Point Market Authority
While the Market Authority is inextricably linked to High Point Market, the new website serves as a platform for outlining the role and impacts of the Market Authority, further defining its identity, and sharing information and details with individuals and entities outside of the home furnishings industry.
Additionally, the new website helps the Market Authority promote a deeper understanding of the organization’s contributions to positive economic impact on the local community and the state of North Carolina.
“This new website brings to the forefront a more comprehensive understanding of High Point Market’s reach and the governing body that guides it. It allows us to more fully tell the story about who the Market Authority is, and what it does,” says Tom Conley, president and CEO of the High Point Market Authority.
Introducing A New Logo
The Market Authority is also debuting its own new logo with the website launch and will be used in addition to the existing High Point Market logo. Including a tagline reference to its sponsorship of Market, the new logo will be integrated into programs developed and executed by Market Authority staff, such as Style Spotters and Keynote Series, communications with government entities and community partners, sponsored elements, staff communications, and other marketing vehicles as needed.
Established in 2001, the High Point Market Authority coalesces the High Point Market structure, which had previously operated in a fragmented manner for several decades. Founded to serve as an ally to all parties involved with the trade show, the Market Authority successfully unified operational logistics, including registration, transportation, and travel planning, and implements cohesive, strategic marketing, branding, and communications for the High Point Market overall.
About the High Point Market Authority: The High Point Market Authority, www.highpointmarket.org and www.highpointmarketauthority.