Hickory Springs Names Godfrey as Agency of Record

Hickory Springs Manufacturing Company, one of the nation’s largest integrated solutions companies and international supplier of components to the furniture, bedding, transportation and a growing number of diversified markets, has selected Godfrey, a nationally ranked business-to-business marketing communications agency, as its agency of record.

With more than 50 manufacturing facilities in 16 states and China, Hickory Springs will rely on Godfrey to create and lead a strategic communications program that supports the company’s multi-year growth and diversification objectives.

“We are a company on the move,” said Hickory Springs President and CEO David Colburn. “While we remain focused on a tradition of service to the furniture and bedding industries, we are also looking to the future, tapping into our entrepreneurial culture and decades of experience in the engineering, design and manufacturing of seating to diversify into new markets. We’re excited to welcome Godfrey to our team and anticipate a partnership that will help us leverage the experience and success of the past to support and strengthen established markets while seizing new opportunities for growth.”

“As we continue to diversify into these new markets and market segments over the next five years, this partnership will enable us to meet our ambitious growth goals,” added Dwayne Welch, executive vice president and chief sales and marketing officer of Hickory Springs.

“Godfrey’s deep branding and communications experience made them the best partner to strengthen our success within our existing and new market segments.”

Chuck Manners, president and CEO of Godfrey, noted, “Hickory Springs is a leading brand in the industry that has set the bar with high-quality and reliable products. We plan to build ontheir reputation and business strategy with a unified approach to marketing communications.”

For more information, please visit www.hickorysprings.com and www.godfrey.com.

About Hickory Springs: One of North Carolina’s largest employers, Hickory Springs is a privately held company based in Hickory, North Carolina, with more than 50 manufacturing plants in 16 states and China. In addition to its core furniture and bedding markets, Hickory Springs also serves a growing range of customers in the automotive, recreational vehicle, packaging, medical, marine and telecommunications industries. In 2008, the company launched its EarthCare Inside line of components for upholstered furniture, including the industry-leading Preserve® bio-based foam, 100% recycled cotton, recycled sinuous steel and coils, among many other sustainable options.

About Godfrey: Godfrey is one of the leading business-to-business marketing agencies in the United States and a member of Worldwide Partners Inc. (WPI), the largest global network of owner-operated agencies. Godfrey offers research, strategic consulting, brand management, digital marketing strategy and execution, advertising, public relations, digital marketing solutions, lead management, measurement and the ability to implement cutting-edge technologies.