For many consumers, the plush, luxurious feel of mattresses in some of the world’s leading hotels is out of reach since COVID-19 grounded travelers. Turning to manufacturers like Gold Bond Mattress that posses decades of experience producing fine hotel bedding, consumers are replicating the experience in their own homes.
“In today’s market, consumers are spending more time at home due to the pandemic and are looking for better products that turn their homes into an at-home oasis that provides them with the feeling of spending time at a luxury hotel and spa,” said Robert Naboicheck, president of Gold Bond. “So, they are embracing higher-end, luxury hotel-quality bedding to upgrade their homes and indulge themselves.”
Recreating Gold Bond’s hotel heritage for consumers, the Smart Hybrid series and Organic Latex collection are quickly increasing in popularity. The three-model Smart Hybrid collection features Leggett & Platt’s 1057 coil Bolsa unit with Quantum Edge coils providing consumers with an innerspring mattress that is comfortable, supportive, durable and American-made. The Smart Hybrid line costs between $1,999 to $2,999 for queen-sized mattresses.
“We think the Leggett & Platt’s 1057 coil Bolsa unit is the finest coil system on the market today,” said Naboicheck. “Not only is it of the highest quality, but it’s also made right here in America, which truly speaks to our brand.”
Featuring organic ticking, certified organic cotton, wool and natural Talalay Latex sourced from GOTS-certified vendors, the five-model Organic Latex collection retails between $2,999 and $4,999 for queen-sized mattresses.
Pandemic Impacts Popularity
Naboicheck said that within a few months of the pandemic’s start these products grew in popularity and demand. Because of Gold Bond’s long history of furnishing upscale hotels and boutique inns, it possesses a sharp competitive edge. The company has long partnered with several leading resorts, casinos and boutique hotels. These two lines deliver a consumer version of the mattresses produced for luxury properties.
About Gold Bond: Founded in 1899, Gold Bond is one of the nation’s largest family-operated independent mattress, specialty sleep and futon manufacturers. The company is a leader in mattress manufacturing techniques and has more than a century of experience bringing product innovations, high manufacturing standards and executive leadership to the industry. Gold Bond, the maker of the world’s most durable mattresses, incorporates the latest comfort technologies in products, such as Talalay Latex and encased coils and visco-elastic memory foam. Gold Bond currently ships to 40 states and five countries, and its products are available at more than 500 retail showrooms.