Glideaway® Sleep Products will open its first stand-alone showroom in space C-1537 at the upcoming Las Vegas Market. Three times larger than its previous area in the Specialty Sleep Association’s showroom, the new space allows Glideaway to show its full spectrum of value-priced mattresses, steel products, and accessories. Strategically positioned near other key bedding manufacturers, the company hopes to drive more foot traffic and gain more visibility.
The new showroom’s décor centers on three of the company’s key features – design, steel and sleep. The “Steel Gallery” wall will pay homage to Glideaway’s heritage as a steel producer. The warm and inviting “Gallery” wall is painted in Glideaway’s signature bold blue and incorporates elements of steel. The “Sleep” area is designed to showcase the numerous sleep categories available and represent the specific feels and materials used in each of the mattress lines by featuring lifestyle imagery and visually appealing point of purchase displays.
“The decision to move into our own showroom came from wanting to be able to display our expanded collection of sleep products – from mattresses to top-of-bed to bed frames – to our value oriented retail partners,” said Glideaway Executive Vice President of Sales, Ron Fredman. “Our showroom size and design will help us to stand out on one of World Market Center’s sleep products ‘destination floors.’ We couldn’t be happier as we are located near some of the industries leading manufacturers.”
For more information, visit www.glideaway.com.
About Glideaway: Founded in the 1920s as a furniture retailer in Illinois, Glideaway is a full-service bedding supplier to full-line furniture retailers, specialty sleep shops, and web-based e-tailors. Their products include a complete line-up of visco and latex mattresses, adjustable bed bases, bed frames, pillows, mattress protection products, metal beds and youth sleep products. Based in St. Louis, the company employs more than 140 people in its 185,000 square-foot manufacturing, distribution, and showroom complex.