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Industry

From The Publisher: Summer 2019

Leadership Concept With Paper Airplanes

This summer, we’ve begun to see a major theme emerge across the industry: one of flexibility and adjustability. In today’s rapidly changing market, retailers must continue to evolve and demonstrate their willingness to adapt. Throughout this issue, we’ve highlighted numerous manufacturers that have solutions to help their partners do exactly that.

The way in which manufacturers have adapted to recent industry shifts reinforces the idea that the bedding and mattress industry is teeming with shrewd leaders who know how to help retailers thrive. It all starts with our cover story.

In this summer’s cover story, we highlight ReST, a company that offers its own unique take on smart mattresses and ultimately, smarter sleep. A perfect embodiment of adaptability, the ReST Bed automatically adjusts throughout the night to improve rest. But ReST also takes a purposeful and dynamic approach to the entire sales process. The company not only delivers a new kind of responsive sleep solution, but also provides retailers with the proper resources they need to introduce the innovative product to their customers.

In our Product Focus feature, we highlighted a number of prime private label partners. Building your own brand is another way to meaningfully connect with your customers and set your store apart. Many of the featured partners also make is simple to continually update your lineups to meet the wants and needs of shoppers.

Another key differentiator in today’s market is shipping efficiency. So in this issue’s Q&A, we highlighted how manufacturers help their partners create a stand-out delivery experience with strong drop-shipping capabilities.

Enhancing sleep is a holistic process. Making it simple for consumers to find what they want in your store and get it delivered to their homes without hassle is a huge part of helping them rest easier.

As you think about stocking your store this summer, consider how your inventory supports the evolving needs of your customers as well as the changing needs of consumers on a broader scale. Are you prepared to be flexible and able to adapt to meet them? Which partners will best support you in achieving that goal?

July 25, 2019/Industry
Tags: from the publisher, Summer 2019
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

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