ES Kluft Hires New VP of Sales to Focus on National Accounts

E.S. Kluft & Co, producers and distributers of Kluft and Aireloom luxury brand mattresses, has appointed Dominick Azevedo as its vice president of sales/national accounts. In this new role for the company, Azevedo will focus on national accounts such as Macy’s and Bloomingdales, overseeing special projects and promotions, marketing and sales.

“As we continue to grow our business, we needed someone of Dominick’s stature and experience in the industry to work with our larger retail partners to provide a more comprehensive level of service to those partners,” said E.S. Kluft & Company Chief Executive Officer David Binke. “He is a well-regarded executive in our industry and the reception from our customers has been great.”

Prior to joining Kluft, Azevedo was president and CEO of Advanced Sleep Concepts in Rome, GA. In a career spanning more than 35 years, Azevedo also served as executive vice president of merchandising and marketing for Mattress Giant in Dallas, TX, as well as executive vice president of sales for Simmons.

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About E.S. Kluft: E.S. Kluft & Co. which acquired the Aireloom brand in 2004, produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 500 doors in the United States and internationally.

About the Flex Group: Founded in 1912, in Zaragoza, Spain by the Beteré family, The Flex Group is a Top 10 global sleep products producer. It hold market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The holding company is comprised of seven manufacturing companies with a total of nine production centers, and three retail chains with 115 showrooms in seven countries.  The brands range from its luxury portfolio of Vi-Spring, Kluft, Aireloom, ASTB, and mid-market offerings such as: Flex, Dorwin and Epeda.