Englander Sleep Products Signs 10th International Licensee

Englander Sleep Products has added a 10th mattress producer to its growing international organization, having licensed Smart Flex Industria De Colchoes of Sao Paulo, Brazil to make and market Englander-branded bedding throughout its home country .

Kevin Toman, company president and recently appointed CEO, said Smart Flex is the leading producer of innerspring mattresses across Brazil and is a fully integrated operation that manufactures its own springs and foam.

“We’re very happy to have partnered with a highly successful bedding producer that distributes throughout the largest country in South America,” Toman noted. “We’re also pleased to represent Smart Flex’s first licensed mattress brand.”

Headed by managing director Guilherme Mello, Smart Flex was founded in 1987 and makes its own line of higher-end beds in a range of models, styles and comfort levels.

Toman said Smart Flex plans to market Englander’s E-gel™ and Tension Ease® products, among other company lines and recently launched Englander-branded beds at Sleep House, the major 33-store mattress and sleep accessory chain in Sao Paulo.

As part of the kick-off, representatives from all three companies recently participated in a series of meetings and events that included tours of Smart Flex’s factory and visits to several Sleep House stores—all aimed at rolling out the Englander brand to the more than 300 floor salespeople that represent the retail chain.

For more information, visit www.englander.com.

About Englander Sleep Products: Established in 1894, Englander mattresses are available today in Australia and New Zealand, China, India and the United Arab Emirates, Egypt, Korea, Pakistan, and in Malaysia, Vietnam, Cambodia and the Philippines, in addition to Brazil. Today, the company markets a number of specialty brands including the E-gel mattress, Nature’s Finest® Organic and Latex Sleep Systems, and Synergy™, in addition to the newly introduced hybrid Lifestyle™ line. Englander’s coil-based offerings include Posture Support™ and Posture Support PLUS™, Lady Englander®, 21st Century Sleep™ Systems and the Tension Ease collection.