Englander Expands International Presence With New Taiwanese Licensee

Englander Jason Chen Kevin Toman

Jason Chen (left), a principal of Bedding World Co. Ltd. of Taiwan, and Kevin Toman, president and CEO of Englander Sleep Products, struck a pose in Englander’s Las Vegas showroom during the winter market, shortly after signing a new license agreement. Bedding World will make and sell Englander-branded mattresses throughout Taiwan and in China.

Englander Sleep Products and Bedding World Co. Ltd. of Taiwan have signed a license agreement enabling Bedding World to manufacture and market Englander’s entire line of coil- and foam-based collections. According to Englander President and CEO Kevin Toman, Bedding World will make Englander products in its 180,000-square-foot factory, which currently ships to 34 Bedding World retail store locations across Taiwan.

Representing the first bedding chain store brand in the island country, Bedding World is preparing to go public on the Taiwan Stock Exchange Corp. (TWSE) this October and has plans to open additional stores in Taiwan and China in the near future. Bedding World Co. principals Jason and Mark Chen said their company will be the first mattress firm in Taiwan to be listed and traded on the exchange, which was launched in 1972 and is based in Taipei.

"We’re very pleased with our license agreement with Bedding World and with the growth and success that the company continues to generate,” Toman noted. “We look forward to a long partnership with what we believe is a first-class international bedding organization.”

For more information, please visit englander.com.

About Englander Sleep Products: Founded in 1894, Englander Sleep Products dedicates itself to superior product innovation in order to offer consumers the best possible sleep experience. The company markets a number of specialty brands including Nature’s Finest Latex Sleep Systems; ViscoPedic memory foam beds; Synergy, a line that combines advanced visco foam with natural latex, and the Egel series. Englander’s coil-based collections include the recently introduced the Lifestyle series, Posture Support Plus, Energy Health Solutions line, and the new E Hotel collection. The company’s innerspring series include Lady Englander and Tension Ease.