Poised to take a fresh approach in the rapidly evolving sleep industry, Englander recently named industry executive, Mark Kinsley, to the role of president.
Working with CEO Kevin Toman, Kinsley will lead the development and execution of a dynamic growth strategy for sales, marketing and merchandising. He will focus on further developing the strength of the Englander brand and will report directly to Toman.
“Mark absolutely has the growth mindset and skills Englander needs to further the success we’ve had, and equally important is the undeniable energy and enthusiasm for the business that will invigorate the brand,” said Toman.
Kinsley has served as vice president of marketing at Leggett & Platt for the past five years where he was responsible for all marketing initiatives for the bedding group and oversaw the internal creative team that offered global marketing support. During his tenure, he led the creation of the ActivEdge category of branded products, which the company said now represents nearly half of ComfortCore fabric-encased coil units sold in the industry.
Kinsley’s high profile is credited to his role on the Better Sleep Council, and to producing and co-hosting a popular bedding industry podcast, which has attracted more than 100,000 impressions and features nearly 100 episodes. The podcast covers a wide range of topics relevant to people serving in the bedding business. Additionally, he’s been featured at multiple speaking engagements during Furniture Today’s Bedding and Leadership conferences.
“This is an incredible opportunity to reinvigorate the Englander brand and continue its growth. Legacy brands are experiencing dynamic changes and the approach to consumers is evolving,” said Kinsley. “I’m excited to energize Englander’s marketing efforts and build on the foundation Kevin has put in place with national distribution and an expanding international presence.”
He added, “I am grateful for Leggett & Platt and all the opportunities I’ve had to serve the customers, employee partners, and shareholders at such a great company.”
Kinsley will assume his role as president of Englander at Las Vegas Winter Market. In addition to visiting Englander at market, Kinsley encourages anyone in the industry to reach out to him at email@example.com.