In a move designed to elevate the Pure Talalay Bliss mattress brand among home furnishings and mattress retailers, mattress manufacturer, Eclipse International, recently appointed Shelly Anapol to the role of Pure Talalay Bliss sales lead. A sales and marketing veteran with nearly 20 years’ experience in growing high-end, luxury apparel and cosmetics lines, Anapol will work with retailers in the Northeastern United States to build the brand’s presence in that region.
Anapol’s appointment comes as the company continues to expand its reach into the luxury bedding market. Most recently the company partnered with Talalay Global, the only domestic supplier of Talalay latex, to produce, market and sell the Pure Talalay Bliss line. In addition to the Bliss line, Eclipse International also offers sleep retailers a wide range of luxury mattress lines with its Chittenden & Eastman, Ernest Hemingway and Velika.
Prior to joining Eclipse, Anapol worked with high-end brands like Bottega Veneta, Yves Saint Laurent, Armani and L’Oreal.
“Shelly’s wide-ranging experience with luxury brands will allow her to make immediate contributions to the success of the Bliss line,” said Stuart Carlitz, CEO of Eclipse International. “Luxury bedding is the fastest-growing segment of the bedding market and adding a seasoned luxury brand ambassador like Shelly to our sales team gives us the opportunity to capture a larger share of that business. We’re making significant investments in this brand to successfully grow its market share and see great potential for growth.”
“People aspire to buy luxury items and Pure Talalay Bliss has the aura that is needed to make it successful in an increasingly competitive luxury bedding marketplace,” Anapol said. “It offers unmatched comfort and support, and most importantly, it helps people get a better night’s sleep. The partnership between Eclipse and Talalay Global is a winning combination.”
Anapol resides with her family in the Philadelphia area.
About Eclipse International: North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under six brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway, Pure Talalay Bliss and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 77 licensees worldwide.