E.S. Kluft & Company, manufacturers and distributors of Kluft and Aireloom luxury brand mattresses, recently wrapped up its third show at imm Cologne, expanding its relationship with international retailers and increasing the Aireloom brand’s presence in the European market. The company's products are now available in more than 10 countries including: Russia, Spain, Greece, South Korea and Japan.
The vibrant international market attracts more than 100,000 buyers from across the globe and provide Kluft & Company a highly visible venue to capitalize on its goal of significantly growing its international presence.
“The Cologne show gives us the perfect opportunity to grow and expand our international business,” said David Binke, CEO of E.S. Kluft & Company. “In 2017, we plan to grow the footprint to 15 countries where discerning consumers can buy our selection of Aireloom mattresses.”
The Aireloom space featured light wood floors and imagery that highlight the company’s promise of California Design. Handmade. Prominently featured were the Aireloom Preferred Collection with designer borders in the company’s Pacific Plaid, and the company’s signature Aireloom Lift.
“The timeless craftsmanship of the Aireloom Preferred Collection in the Pacific Plaid was well-received by the international community at imm Cologne,” said David Long, Director of Marketing. “Our classic California style continues to resonate with the European market.”
Based in Rancho Cucamonga, Calif., E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other discriminating retailers. Future plans include international distribution of Aireloom, its iconic American luxury brand. Aireloom offers artisanal quality and legacy features such as, hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods.
About E.S. Kluft & Company: E.S. Kluft & Company, which acquired the Aireloom brand in 2004, produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 500 doors in the United States and internationally.
About The Flex Group: Founded in 1912, in Madrid, Spain by the Beteré family, The Flex Group is a Top 10 global sleep products producer. It holds market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The holding company is comprised of seven manufacturing companies with a total of nine production centers, and three retail chains with 115 showrooms in seven countries. The brands range from its luxury portfolio of Vi-Spring, Kluft, Aireloom, ASTB, and mid-market offerings such as: Flex, Dorwin and Epeda.