E.S. Kluft Announces Major Deal with Canadian Retailer Hudson’s Bay

E.S. Kluft & Company has announced a major deal with Canadian retailer Hudson’s Bay and will begin offering select Kluft and Aireloom mattresses exclusively at 40 premium retail locations. With this introduction, Hudson’s Bay joins other world-class merchants like Bloomingdales and Macy’s, in offering its customers California-designed luxury mattresses that retail for up to $8,000.

“We are excited to have Hudson’s Bay join an exclusive cadre of blue-chip retailers carrying our brands. Canadian consumers have always shown a strong interest in luxury sleep products and our products will enhance their premium offerings to their customers,” said E.S. Kluft & Company Chief Executive Officer David Binke. “For many years we have been selling internationally so this is an important part of our strategy of full coverage in North America.”

Kluft and Aireloom designs are sought-after for its sophisticated aesthetic and blissful comfort. Made with the high quality materials including temperature-regulating Celsion Talalay latex, bio-based foams and a zoned coil design. Kluft and Aireloom mattresses are layered with some of the highest quality raw materials that include New Zealand Joma Wool and luxury alpaca. The materials work together to eliminate pressure points while preventing heat and moisture buildup for optimal rest.

For more information, visit aireloom.com.

About E.S. Kluft & Company: E.S. Kluft & Company, a subsidiary of Flex Group of Spain, acquired the Aireloom brand in 2004. Kluft produces a broad range of luxury mattresses in its California and Pennsylvania facilities to more than 700 doors in the United States and internationally. Aireloom, the company’s moderate luxury range mattress, has just been rebranded and offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching. The company’s lines feature the most advanced patented designs as well as the highest quality materials.