DreamSmart Expands Bedding Product Offerings & Announces Strategic Partnership With ServeCo International

The DreamSmart Division of Soft-Tex International, developed exclusively for furniture retailers, is pleased to unveil its expanded suite of bedding products designed with the latest sleep technologies and its partnership with ServeCo International to enhance DreamSmart’s growth in the furniture retail marketplace.

After a year of tremendous growth, the DreamSmart product offerings now include best-in-class mattress protection products, sheets, memory foam & fiber pillows, specialty memory foam mattresses, comforters, & mattress foundations.

DreamSmart’s mattress protection products include both waterproof protectors and encasements that feature the latest cooling fabric technologies, and Microban antimicrobial protection and odor control.

DreamSmart’s iCOOL Cotton sheet sets feature 400 thread count cotton that is laboratory tested to be 21% cooler than regularly processed cotton.

With a complete assortment featuring both memory foam and fiber pillows at multiple price points, DreamSmart pillows feature the latest in cooling fabric, foam, and fiber technologies.

DreamSmart also offers a specialty mattress collection with different firmness preferences and includes ventilated gel-infused memory foam and roll packaging, ideal for the furniture retailers planning to enter the direct-to-consumer mattress space. To compliment the the lineup of compressed and rolled DreamSmart mattresses, DreamSmart’s innovative OneBase foundation is an affordable and attractive box spring alternative that is drop-ship friendly.

DreamSmart is pleased to announce its strategic partnership with ServeCo International. ServeCo International is an industry leader in providing service contracts, post-delivery service, private labeled furniture care products, top of bed products and captive insurance consultation for furniture retailers and manufacturers alike. “Our network of sales professionals are trusted consultants for the nation’s premier retailers,” said ServeCo International CEO Tony Milano. “Our ability to offer DreamSmart products and innovation to our customers has enhanced our value tremendously in the marketplace.”

To learn more, please visit soft-tex.com and dreamsmartsleep.com.

About Soft-Tex: Founded in 1986 by Art and Harold Perry, Soft-Tex manufactures and distributes some of the finest specialty sleep products available in the market. From its HQ in New York to its Shanghai operations and places in between, Soft-Tex continues to evolve and grow to meet the needs of its customers.

About DreamSmart: DreamSmart is an intelligent company that uses technology to achieve comfort like none other. Spinal support, cradling comfort and temp perfection is of top priority. Its product assortment features a variety of unique specialty foams, luxurious fabrics, and added comfort technologies to help create the ideal mattress for every individual and their sleep style. When comfort and convenience matter, choose DreamSmart.