Dormeo To Launch New Designer Upholstered Bed Bases

Upholstered bed base photoDormeo N.A. announced it will launch a new upholstered bed base option for its line of mattresses in queen and king size. The base features a beautiful tufted headboard that sparkles with more than a dozen stylish crystals. This stylish addition to the company’s bed base portfolio will also serve to enhance the appeal of Dormeo products on the showroom floor, while helping to increase sales tickets for retailers.

The bed base was also designed with the female consumer in mind, providing a sophisticated look to complement any bedroom décor. The addition of the crystals which stand out against a chic olive green fabric, adds extra appeal for female consumers, generally the decision makers when purchasing a mattress.

“The upholstered bed base was a big hit in Las Vegas, as retailers were excited to see a product that would differentiate them from competitors and drive traffic to their showroom floors,” said Dormeo Chief Marketing Officer Dany Sfeir. “With fewer customers coming through their doors, retailers are turning to us to help them raise average ticket prices in their showrooms. We’re confident they will be able to do so by offering a complete sleep system that is not only comfortable, but visually appealing to consumers. We know that designer elements such as tufting and the crystals can really help seal the deal at the point-of-sale.”

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About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2014. Dormeo is making a strong commitment to consumer advertising to drive traffic to its dealers.