Dormeo Octaspring Successfully Implements National Distribution

Dormeo Octaspring announced that at the end of the third quarter of 2013 it had successfully completed its national retail roll-out strategy that places its products in 24 of the top dealers in the country and giving it a national distribution footprint.

With key dealers like Sit N Sleep, Sleep Country Canada, Gallery Furniture, Mattress Solutions (IMS), City Furniture and Cardi’s on board, the company said its products are now available coast-to-coast. That strategy is important because of its robust national advertising effort and the ability of consumers to go to regional retailer to experience and purchase the product.

“The march over the past year was to assure a national footprint of quality dealers so that every consumer who saw our ads could find the beds regionally. Sell through has been very strong and our floor positioning growing,” said Dormeo Octaspring President Chris Henning. “But we are not stopping there and we are making a new push to add retailers strategically to reinforce regions in the country where we need more distribution.”

According to Henning, unlike other mattresses brands, the sales goal of Dormeo Octaspring was never to be in every sleep shop or furniture store in America.

“We are a very unique product with a very different sales approach. We know that our story will resonate with a certain group of quality retailers, not every one. We are pleased with our growth and the opportunity we have to build upon our success,” he added.

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About Dormeo Octaspring: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut as Dormeo Octaspring in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo Octaspring is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2013. Dormeo Octaspring is making a strong commitment to consumer advertising to drive traffic to its dealers.