Dormeo Octaspring Names Chad Megard Central US VP of Sales

Chad Megard headshotDormeo Octaspring® appointed 20-year industry veteran Chad Megard as its vice president of sales for the central region of the United States. Megard joins Joe Hunt and Steve Dohm as a national sales team leader, reporting to Dormeo Octaspring President Chris Henning.

Prior to joining Dormeo Octaspring, Megard was senior vice president of sales and business development at Comfort Solutions where he was responsible for sales management, direct sales, new business development and strategic marketing. He successfully opened up $30 million in new accounts over an 18 month period. Before that, he served as vice president of sales for Spring Air and lead both regional and national sales teams to exceed profit and sales goals. In 2001, Megard was vice president of national accounts at Serta. His first position in the industry was with Sealy, where he was a key account manager for nine years.

“Chad is an outstanding leader in our industry with strong, established relationships throughout the country. We have assembled a true all-star team of executives that can provide strategic sales and merchandising insight for our customers. Dormeo Octaspring provides more than just traditional sales support; seasoned professionals like Steve, Joe and Chad also provide tactical expertise around the implementation and synergies of our multi-channel marketing platform. This ultimately helps our customers drive incremental sales and generate higher margins,” said Henning.

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About Dormeo Octaspring: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut as Dormeo Octaspring in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo Octaspring is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2013, Dormeo Octaspring making a strong commitment to consumer advertising to drive traffic to its dealers.