A little more than a year after initiating retail sales and manufacturing in the United States, Dormeo Octaspring® will rebrand itself as Dormeo N.A. to better reflect its commitment to North American retailers and migration toward a Made in America platform. Along with a name and logo change, the company is unveiling a new tagline, “Mattresses and Pillows Reinvented” that will be reflected in new point-of-purchase materials available at the Winter Las Vegas Market.
Since making its North American debut in 2012, Dormeo N.A. has steadily grown its presence in the U.S. market, now boasting a showroom and distribution center in Plano, TX as well as a state-of-the-art manufacturing center in Winchester, VA. In July of 2013, the company began manufacturing its innovative Octaspring coil in the U.S. for the first time.
Another part of the rebranding initiative is dropping the Octaspring moniker. This will enable the company to eventually broaden its product base to include other sleep technologies in its portfolio, which the company plans to do in 2014.
“This name change enhances our identity – we aren’t just a foam manufacturer, we’re a bedding manufacturer. Our company is Dormeo N.A. and the Octaspring is our patented technology. Now we’re making a distinction between the two,” said Chief Marketing Officer Dany Sfeir. “With consumer and retailer demand for hybrid product offerings on the rise, we knew it was a good time to take our product portfolio to the next level. We believe that by pairing Octaspring technology, which is known for combining the benefits of both memory foam and innersprings in one product, with other materials, we can offer a unique product that others in the specialty sleep category can’t.”
About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2014. Dormeo Octaspring is making a strong commitment to consumer advertising to drive traffic to its dealers.