Dormeo Octaspring® announced it is expanding the manufacturing function its innovative mattress collection in the United States from its Dallas-area facility. The company invested more than $500,000 to retrofit its 30,000-square-foot facility with new equipment. The building had been used as a distribution center previously. In addition to being able to fulfill orders faster, this move reaffirms Dormeo Octaspring’s commitment to the North American market.
“Our growth in the United States has been very brisk, and by increasing our local capabilities, we are much better able to service our North American retailers. Demand for our product is so strong because it is truly one-of-a-kind. After our successful showing at the Winter Las Vegas Market, we knew that we needed to shift from importing product to manufacturing domestically to keep up with orders from our retail partners here in the States and Canada,” said Dormeo Octaspring President North American Retail Sales, Chris Henning. “By expanding our capabilities at our Dallas location, we continue to be true to our promise to not only support our customers through our advertising campaigns, but to provide effective and efficient logistical support as well.”
Dormeo Octaspring customers will benefit from faster turnaround times on orders and deliveries. The addition of the research and development operation will serve as an added benefit for retailers requesting refinements to product lines.
“Growing our manufacturing and R & D operations in the U.S. will help us to better serve our customers by cutting down on shipping costs, making us more competitive when it comes to delivery times,” said Dormeo Octaspring Chief Operating Officer North American John Stowe. “Instead of using our overseas operations or even going to a domestic third party, we wanted to be able to make any product enhancements or customizations right in our own facility.
For more information, visit www.octaspring.com or watch the video below.
About Dormeo Octaspring: After more than 10 years as a leading mattress brand in Europe and Asia, Dormeo made its North American debut as Dormeo Octaspring in 2012. A breakthrough in mattress technology, the Octaspring’s individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo Octaspring is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2013, Dormeo Octaspring making a strong commitment to consumer advertising to drive traffic to its dealers.