Dormeo Octaspring Creates Separate North American Business Unit

John StoweDormeo Octaspring announced that its U.S. and Canadian operations would become a separate business unit reporting to global CEO Sandi Cesko and that long-time industry veteran Jon Stowe was appointed chief executive officer of the new business unit. Stowe had been chief operating officer.

As a part of the management realignment, several other promotions were announced. Chad Megard is now executive vice president of retail sales, promoted from vice president of sales in the central region; Michael Carter was promoted to vice president of operations from director of manufacturing; and Morgan Baker was promoted to vice president and general manager of Dormeo Canada from head of key Canadian accounts. Chief Marketing Officer Dany Sfeir and Chief Financial Officer Jason Broyles will also report to Stowe.

Chris Henning, president of North American retail sales, will leave the company to pursue other professional interests.

“As North American operations of our company grow, we have a sharper retail and consumer strategy that requires a different structure in this market,” said Stowe. “Several months ago, for example, we started to manufacture Octaprings in the U.S. We also passed an important milestone of 24 key retailers across North America giving us a true footprint across the U.S. and Canadian markets. This presents new opportunities that also require a different approach to servicing the business here.”

Prior to this announcement, U.S. operations reported to the U.K. division of the company.

For more information, visit

About Dormeo Octaspring: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut as Dormeo Octaspring in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo Octaspring is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2013, Dormeo Octaspring making a strong commitment to consumer advertising to drive traffic to its dealers.