Dormeo N.A. To Announce Range Rover Giveaway Contest Winner

Dormeo N.A. will be conducting a live drawing at the upcoming Las Vegas Market to choose the winner of its Range Rover giveaway contest. The company will broadcast the drawing on its social media sites and announce the winner of a 2013 Range Rover Evoque from Dormeo’s Las Vegas showroom on Monday, January 27th.

“Since the contest’s Labor Day launch we received over 700 entries from across the country and have selected several that stood out to be entered in the final drawing. We were excited to see how consumers responded to our Octaspring mattress line and found that overall they loved our ‘best of both worlds’ concept,” said Dormeo Chief Marketing Officer Dany Sfeir. “We are also excited to be broadcasting the drawing from our showroom to continue to involve the consumers and to help grow our digital presence. We invite attendees to stop by and watch.”

The contest called for participants to create their own 30 second TV commercial that, if selected, could be produced and aired nationally as part of Dormeo’s expansive marketing outreach campaign. The single winning commercial, judged on creativity, originality and relevance to the contest theme, will earn its creator a luxury 2013 Range Rover Evoque tagged with the Dormeo logo to increase brand recognition.

The Range Rover Evoque will also be prominently displayed in the courtyard at World Market Center throughout market.

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About Dormeo N.A.: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX and manufacturing facility in Winchester, VA, Dormeo Octaspring is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2014. Dormeo Octaspring is making a strong commitment to consumer advertising to drive traffic to its dealers.