Dormeo N.A. Names Scott Denton As President

As a result of continuing aggressive growth in Canada and re-organization initiatives in the USA, Dormeo N.A. has appointed Scott Denton as its new President. Denton brings with him over 20 years of bedding industry experience and leadership skills.

Scott DentonDenton spent the beginning of his career at Sealy before joining the King Koil bedding company. Most recently, Denton joined Sinomax-USA, majority owner of Dormeo , as the Senior Vice President of Sales. Denton will report to Frank Chen, CEO of Sinomax-USA, who is pleased that Denton, with his extensive industry experience, has agreed to expand his role to include responsibilities as President of Dormeo .

“Scott is a leader in the bedding industry, with a proven track record in re-organizing and creating efficiencies and structure within manufacturing and sales; establishing a high level of service, product quality, growth and overall profitability,” said Chen, “Scott brings not only years of experience to Dormeo but a clear understanding and knowledge of the industry to drive and implement best practices and alignment with Sinomax-USA resources and relationships to take Dormeo N.A. to the next level.”

Dormeo has made a name for itself with its breakthrough technology, delivering a cooler sleep surface and more comfort with patented, body-zoned construction. The company’s exclusive Octaspring Technology includes individual all-foam springs that work together to form the core of the mattress, creating cradling support for the body and cooling airflow throughout.

"We appreciate the support and collaboration of leading retailers.  We are extremely excited to team with them,” said Denton. “Together we will reinvent and leverage our innovative technology to expand choices and value for the North American consumer."

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About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution centers in Plano, Texas and Winchester, Virginia, Dormeo is part of the Sinomax-USA Group, a world-class designer, manufacturer and marketer of soft-home bedding, including memory foam sleep products and the Studio Moderna Group, a leading European multi-channel direct marketing company.