DORMEO N.A. Appoints Two Industry Veterans to Sales Team

As a result of continuing aggressive growth initiatives, DORMEO N.A. is announcing the appointments of two industry veterans as new Sales Team Members: Scott Bulluck, as Key Account Executive for the US Southeast Region, and Todd Cichelli, as Key Account Executive for the US Midwest Region.  Bulluck and Cichelli will be responsible for growing and managing sales, as well as identifying strategic growth opportunities for DORMEO products in their respective roles.

ScottBulluck #2 Bringing over 30 years of bedding industry experience, Bulluck has worked throughout his career in various Key Account Management roles with Simmons, Sealy, and Restonic.  He has spent the last 11 years at Tempur-Sealy, most recently as a National Account Director, assigned to managing, coordinating, and growing Tempur-Pedic sales in large scale National Accounts.  Bulluck has also been recognized numerous times over his career for his performance & achievements, most notably receiving the prestigious CEO Award while at Tempur-Pedic, the first Salesperson that was ever recognized in that manner.

Mr. Bulluck currently resides in Matthews, North Carolina with his family.

Todd CichelliCichelli comes to Dormeo with 23 years of retail and wholesale bedding experience, having spent the last nine years with Tempur Sealy, most recently as a Senior Key Account Manager for National Accounts where he was responsible for growing retail business, growing account market share, and P&L management, while creating and executing the first full portfolio technical sales representative team for one of Tempur Sealy’s largest customers. Cichelli successfully grew Sealy’s business every year for 9 straight years, also receiving 3 Circle of Excellence Awards in 2009, 2012, and 2014. From 1993-2006, he held a store management and sales positions with multiple specialty bedding retailers in Spokane, WA.

Mr. Cichelli currently resides in Mt. Sterling, Kentucky with his wife Holly.

“Scott and Todd stand out as leaders in the industry both have proven track records in developing and growing accounts,” said DORMEO N.A. CEO Jon Stowe. “Scott brings not only years of experience but a clear understanding of the industry, the expectations, and the demand to expand. Todd’s understanding of mattress retail stands out to us as he is someone who knows what to look for and how to present it. Both of their experiences speak volumes to the positions and team they will support. We are thrilled to have them join us.”

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About DORMEO: For more than 10 years, DORMEO has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution centers in Plano, TX and Winchester, VA, DORMEO is part of the Studio Moderna Group, a leading European multi-channel direct marketing company.