Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Industry, Marketing

Dormeo Helps Prepare the Consumer to Buy With New Website

Dormeo N.A has launched a new website which will offer greater interactivity, richer images, videos and product information designed to better educate and inform consumers so that when they walk into a dealer carrying Dormeo, they will be prepared to make a purchase.

“What we have learned from talking to our dealers and consumers is that our technology is so unique, that we needed a new approach to educating the consumer so that by the time they come into the showroom, they are already knowledgeable about our products. For many consumers, they will first see our commercials and from that spot be directed to a dealer or our website. We wanted the website to be a stronger tool in our marketing arsenal,” said Dormeo Chief Marketing Officer Dany Sfeir

The site features tabs that will list the full range of products and price points in its lineup. The “Sleep Technology” tab includes an interview with the creator of the Octaspring, Willy Poppe, and demonstrations explaining how the revolutionary Octaspring technology blends the benefits of coil and memory foam to offer consumers the best of both components. The “Sleep Talk” tab allows visitors to connect with Dormeo via its social media outlets. The new website is easily adaptable to all mobile devices by utilizing a strategic, responsive design.

“The launch is an integral part of our new program for 2014,” Sfeir explained. “In addition to our DRTV and print efforts, we are focusing on increasing brand awareness through digital and social means this year and having an easy to use and stylish website is an important step in this process. We have also made the purchasing process complete and easy so that along with the new features the site will propel our direct-to-consumer business forward as well.”

The new site also includes informative video testimonials from actual consumers, a video of the month section where Dormeo execs will feature various videos from themed to fun or videos highlighting the benefits of the mattresses or a video offering important sleep and mattress shopping tips for visitors to keep in mind. It also features an up-to-date dealer location section to connect customers directly to its dealers.

For more information, visit www.dormeo.com.

About Dormeo: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring technology to the U.S. market. A breakthrough in mattress technology, the Octaspring’s individual memory foam springs work together to form the core of the revolutionary Dormeo mattress. With its U.S. showroom and distribution center in Plano, TX and manufacturing facility in Winchester, VA, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2014. Dormeo is making a strong commitment to consumer advertising to drive traffic to its dealers.

May 20, 2014/Industry, Marketing
Tags: Dany Sfeir, Dormeo NA, Octaspring, Willy Poppe
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
/wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg 0 0 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2014-05-20 15:54:042015-04-28 17:25:34Dormeo Helps Prepare the Consumer to Buy With New Website
You might also like
business handshake Dormeo Expands US Retail Base With a Dozen New Dealers
business handshake Sinomax, USA & Dormeo NA Close Equity Stake Deal
business handshake Dormeo Reorganizes Marketing Department

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

Spring Time Bedding Relocates to 120,000 Sq. Foot Production CenterISPA Releases 2013 Mattress Industry Report of Sales and Trends
Scroll to top