Customatic Hires Sales VPs To Encourage Growth

In an effort to expand the company’s national footprint, adjustable bed and specialty sleep products manufacturer Customatic Technologies recently named two industry veterans to newly created executive roles.

Scott Denton takes the post of vice president of sales for the Eastern U.S. and will be based in the Greater Boston area. Greg Brent steps into the role of vice president of sales, Western U.S. and will be based in Southern California. Both sales leaders will report to Chris Henning, president of sales, North America for Customatic.

Denton and Brent will be responsible for the development and deployment of strategic sales plans for their respective territories, management of the Customatic brand and its distribution channels, and optimization of trade show and go-to-market strategies.

Scott Denton

Denton is a 30-year industry veteran and has held top executive positions with brands such as Sealy, King Koil, Dormeo and Talalay Global. He was most recently chief sales officer for iSense Sleep Technologies.

Brent brings over 20 years of sales experience to his new role. He most recently served as vice president of sales, western region with Leggett & Platt’s Consumer Products Group. He began his career at Serta Simmons in 1996 where he progressed through the organization in various sales roles.

Greg Brent

“Scott and Greg bring extensive knowledge and relationships with key retailers from coast to coast and will serve our entire growing customer base exceedingly well,” said Henning. “We are fortunate to fill these new roles with individuals with such excellent reputations and proven track records.”

Denton and Brent will be with Customatic at the upcoming Las Vegas Market.

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 About Customatic: Customatic Technologies is the foremost pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases and specialty sleep products. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Technologies is headquartered in Natick, Massachusetts, and operates in more than 750,000 square feet of manufacturing facilities in Taiwan.