Customatic Adjustable Bedz Eyes Global Expansion

Customatic Adjustable Bedz is in talks with manufacturers and retailers in 11 countries to expand its distribution base internationally. The company said the new relationships were the result of its new Las Vegas Market Showroom that opened last month.

“We are very pleased with the global attention we received while at Las Vegas Market,” said Customatic Adjustable Bedz Partner Phil McCarty. “The interest that the international bedding community has expressed presents great opportunities with technology and innovations that the adjustable base category can offer. As the United States continues to innovate with adjustable beds, we are excited to further expand and build mutual, international partnerships with retailers and wholesalers, ultimately spreading the category popularity worldwide.”

The talks are currently taking place with companies in Saudi Arabia, Canada, South Africa, Australia, New Zealand, Costa Rica, Austria, Mexico, Panama, Dubai and the Bahamas.

“Part of what is so attractive to international buyers is that adjustable beds are shown to raise the average unit selling price for companies,” said Customatic Adjustable Bedz Partner Phil Sherman. “Foreign buyers truly understand the luxury and innovation story and are embracing these products for their customers. It is very exciting to watch this growth and recognition of our brand on foreign shores.”

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About Customatic Adjustable Bedz: Customatic Adjustable Bedz is a pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, MA, and operates in 344,000-square foot manufacturing facilities in Taiwan.