Choosing to solidify its position in the mattress industry’s wholesale market, Corsicana Mattress will concentrate its trade show resources on its recently upgraded Las Vegas Market showroom. The decision means Corsicana, a leader in promotional and mid-priced bedding, will no longer exhibit at the High Point Market.
As the leading market for bedding, Las Vegas Market continues to draw more retailers looking for the newest in sleep products. After a decade of showing in High Point, Corsicana had noted its retailers are more focused on furniture instead of bedding during the spring and fall event.
“We have been an exhibitor in High Point for 10 years, so this was not an easy decision,” said Michael Thompson, CEO of Corsicana Mattress. “However, retailers flock to Las Vegas twice a year to see the latest and greatest product innovations in our industry, and our upgraded showroom is the perfect spot for our retail partners to fully experience what we’re all about.”
The company updated its 7,800-square-foot Las Vegas showroom for the January market, where dealers were treated to vignettes designed with the look and feel of a bedroom that appeals to the target consumer for each of the company’s four brands – the entry-level Sleep Inc. line, the moderately priced American Bedding line, its performance brand, Renue, as well as its new direct-to-consumer brand, Early Bird.
“January was our best market in years, and the buzz was evident from day one,” said Thompson. “Attendance was up 30 percent from the January 2018 market, and we created a lot of excitement. That should translate into better business for our retail partners.”
Most recently, Corsicana’s High Point showroom was at 300 S. Main St. The company previously had shown in the International Home Furnishings Center and at other Main Street locations.
About Corsicana Mattress: Founded in 1971 in Corsicana, Texas, Corsicana Mattress now operates 10 factories across the country and has become one of the mattress industry’s largest manufacturers. The company offers a full range of promotional and step-up products that feature the latest in sleep technology, including innerspring, memory foam and hybrid models. The company also has a mattress-in-a-box line that simplifies delivery. Corsicana leverages its national manufacturing presence to provide industry-leading quality, value, delivery and customer service. Its mission is to provide hard-working Americans with innovative and affordable sleep products that improve their quality of life.