The partnership connects the manufacturer with a broad network of independent retailers.
Mattress manufacturer Corsicana recently reached an agreement with Nationwide Marketing Group, a buying, marketing and operational support organization for independent retailers, to extend their partnership through 2024.
“Consumer shopping habits are continuing to change post-pandemic and our partnership with Nationwide will give independent brick-and-mortar retailers the assets and products needed to reach these online consumers and gain more visibility in the mattress shopping space,” said Michael Thompson, chief executive officer at Corsicana. “Nationwide is a valued partner, not only to Corsicana, but to thousands of independent retailers across the country and we are looking forward to seeing what we can achieve together in the years ahead.”
Since the partnership began in 2019, Corsicana has worked closely with Nationwide to strengthen relationships with independent retailers throughout the country and create new distribution channels. Today, Nationwide serves as a resource for Corsicana’s current house of brands including American Bedding, NightsBridge, Renue and Sleep Inc., which are offered in traditional flat packages or beds in a box. For its boxed bed options, Corsicana provides direct shipping to members’ stores or to the members’ customers from coast to coast.
“The last two years have been very rewarding in helping Nationwide members develop new programs, attend key events and create trusted partnerships across the mattress industry,” said Davis Whitworth, Senior Director Business Development, Sales for Corsicana. “We at Corsicana are looking forward to the next three years with Nationwide and the new opportunities it will bring not only for us, but our retail partners as well.”
Nationwide is a leading North American buying, marketing and operational support organization for independent retailers, rent-to-own dealers and custom installers. It serves its members with programs that provide efficiencies of scale for purchasing and distribution, which help members to compete with national chains and e-commerce retailers on price.
About Corsicana Mattress
Founded in 1971 in Corsicana, Texas, Corsicana Mattress now operates 14 factories across the country and has become one of the mattress industry’s largest manufacturers. The company offers a full range of promotional and step-up products that feature the latest in sleep technology, including innerspring, memory foam and hybrid models. The company also has mattress-in-a-box programs that simplify delivery. In 2021, Corsicana acquired Richmond, Virginia-based Symbol Mattress creates the nation’s largest manufacturing organization serving consumers looking to purchase mattresses for under $1,000. Corsicana leverages its national manufacturing presence to provide industry-leading quality, value, delivery and customer service.