Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Industry

Corsicana Delivers Value Segment Solutions For BrandSource

Corsicana SIeep Inc Hybrid Mattress

Corsicana Mattress Company has created a comprehensive program with BrandSource—a division of AVB, a leading North American buying group—to support its value bedding segment by adding the company’s Sleep Inc. and American Bedding line-ups. 

BrandSource’s more than 5,000 independent appliance, furniture, mattress and electronics retailers have an estimated $25 billion in purchasing power. These retailers receive a comprehensive program of rebates, bonuses, co-op funding and product discounts. The family of brands that are a part of the program includes Sleep Inc., American Bedding and Symbol, SleepFresh and Tommie Copper. The product assortment encompasses foam, innerspring, copper, hybrid, luxury, and bed-in-a-box options. 

Additionally, Corsicana representatives will work with retailers to tailor merchandising strategies for their markets and supply the collateral necessary to support sales, including compelling point-of-purchase materials, specification cards and photography.

“We are extremely excited about this new strategic partnership with Brand Source. They have exceptional resources, experience and talent to help retailers be competitive in the marketplace,” said Scott Miller, vice president of Corsicana’s contract division. 

Corsicana American Bedding Mattress

Corsicana’s American Bedding Mattress

“It is a tremendous partnership for us and an ideal fit because they were seeking a supplier with a national footprint that could consistently deliver in the value segment with price points of $999 and under, which is unquestionably Corsicana’s sweet spot,” he continued. “Across the country, independent brick-and-mortar dealers competing with big-box and online-only retailers need quality products at aggressive price points to compete. They especially need a reliable supplier they can depend on to deliver those products quickly and consistently.”

“BrandSource is extremely enthusiastic about the partnership with Corsicana, a nationally recognized market leader in value-priced mattresses,” said Michael Posa, General Manager of Home Furnishings at AVB BrandSource. “The program and platform that Corsicana and BrandSource have developed is simple, seamless and profitable for our member dealers.”

While the products available to BrandSource members span the breadth of Corsicana’s family of brands, Miller said he expects the American Bedding products to figure heavily in many of the retailers’ core assortments as the partnership unfolds throughout the coming months.

 “The American Bedding brand started in 1939 and has steadily gained traction as a consumer brand even though we have not advertised it nationally,” he said. “Consumers now are responding to its Made-in-the-USA story and recognize that these mattresses offer quality craftsmanship without a premium price tag, and I believe that will be a compelling story for the AVB/BrandSource retailers.”  

For more information, visit corsicanamattress.com

About Corsicana: Founded in 1971 in Corsicana, Texas, Corsicana Mattress now operates 11 factories across the country and has become one of the mattress industry’s largest manufacturers. The company offers a full range of promotional and step-up products that feature the latest in sleep technology, including innerspring, memory foam and hybrid models. The company also has mattress-in-a-box programs that simplify delivery. In 2021, Corsicana acquired Richmond, Virginia-based Symbol Mattress, creating the nation’s largest manufacturing organization serving consumers looking to purchase mattresses for under $1,000. Corsicana leverages its national manufacturing presence to provide industry-leading quality, value, delivery and customer service.

June 2, 2022/Industry
Tags: brandsource, Corsicana Mattress
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2022/06/Corsicana-SIeep_Inc_Brand_Hybrid_Lifestyle_01.jpg 683 1024 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2022-06-02 13:25:202022-06-02 13:25:20Corsicana Delivers Value Segment Solutions For BrandSource
You might also like
Corsicana Celebrates 50 Years By Giving Back
Corsicana To Open 165,000 Sq. Ft. Indiana Plant
Corsicana Breaks Guinness World Record

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2022. All rights reserved.

Malouf Reveals Updates To Salt Flat WebsiteSalt Flat HomepageMay 27 – June 2, 2022
Scroll to top