Colonial Promotes Wesley Keever and James Keever to Senior Management Roles

Colonial LLC has announced the promotions of Wesley Keever and James Keever Jr. to the positions of Executive Vice President of Sales and Chief Operating Officer, respectively.

As EVP of Sales, Wes Keever will be responsible for all aspects related to the implementation of Colonial’s customer centered sales efforts. He will manage the selling, design and client service teams that support Colonial’s mission to drive increased mattress sales for its client base.

As COO, Jimmy Keever will be responsible for overseeing all operational aspects of Colonials business, both domestically and offshore. Those functions will include manufacturing, supply chain management, R&D, inventory control, logistics and finance.

“Wes and Jimmy have been an integral part of Colonial’s growth and expansion in the marketplace for many years,” said President Mark Hobson. “They have each acquired tremendous knowledge and experience across all the operational functions of this unique and growing business. As the marketplace continues to evolve and the challenges facing our clients become ever more intense, these promotions will ensure we properly align our organization to maximize each executive’s foremost skills and talents. That will make us even more competitive, effective and efficient at understanding and servicing the needs of our customers. This is another example of the resource investments that we are making, targeted to solve our client’s display and branding problems and as a result, help them sell more mattresses.”

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About Colonial LLC: Established in 1982 Colonial LLC is a leading provider and innovator for display and branding products within the mattress industry. Colonial produces a broad assortment of pillows, shams, foot protectors, headboards and other display materials, designed and customized to showcase mattress brands and products in retail showrooms. Through a proprietary, consultative approach, Colonial works closely with its clients to raise brand awareness, attract consumer interest and elevate perceived value, leading to increased mattress sales.