Coaster Promotes Don Deeds To EVP, Sales & Marketing

Coaster Company of America, a  North American, dealer-based furniture importer and distributor, recently announced the promotion of Don Deeds as the company’s executive vice president of sales and marketing.

With over 25 years of experience in retail, wholesale, corporate sales and operations in the furniture industry, Don has contributed to Coaster’s high volumes of organic traffic to dealers and has shown proven collaborative strategies that maintain both company and dealer interests and goals. Don has fully embraced the company’s essence for success, which is “Communication is key.”

“We are excited to see Don grow in our company and appreciate his holistic approach to sales and marketing,” said Janice Yeh, director of business operations for Coaster. “By being prevalent in the consumers’ minds and having them seek rather than stumble on our brands is what our goal is. This effectively ensures and conveys our on-going strategy of being an omni-channel solution. Don understands this all too well and has insights to help our valued dealers receive enhanced product information,” added Ms. Yeh.

In his new role, Don will also be responsible for the creation of relevant visual and marketing tools to support the product team as they introduce new and diverse collections that are specifically designed for varying audiences ¾ further empowering retailers to reach every corner of the consumer market with Coasters’ products.

Don will be leading the initiative for Coaster as he assists dealers in showing off all the products Coaster carries. “My brain thinks retail, it’s with the dealers that I feel my full potential of growth with,” said Don.  “I understand the customer, new and existing, and starting at a turning point with Coaster six years ago when new directions were taken has allowed me to see that growth which makes my job rewarding on many levels,” added Don.


About Coaster Fine Furniture: Coaster is a second-generation company that has become a leading North American furniture distributor. Today, Coaster has 7 branches and 2 U.S distribution centers and employs over 800 people. Coaster offers a diverse and stylish selection of casual and formal living room, dining room, bedroom, home office and accent décor. Coaster furniture products can be found through an extensive dealer network and through leading online retailers.