Classic Brands Realigns Organizational Structure To Support Growth

In response to strong growth in its bedding and furniture segments, specialty bedding producer Classic Brands is strengthening its sales management and product development teams by realigning its organizational structure to support continued growth. As part of the realignment, the company is redefining roles for three existing vice presidents and welcoming back a former executive to head another.

Under the changes, J.P. Ledoux has been named vice president of product development for mattresses and is charged with overseeing product development for mattresses, toppers, and pillows; Keith Bluestein has been named executive vice president of product development for furniture and oversees product development efforts for furniture; and Paris Fealy has been named vice president for adjustable bed bases and manages product development and sales support for adjustable bed bases. Classic Brands is welcoming back Justin Gannon, who was previously with the company for more than six years as vice president of sales. He returns to that post and oversees sales for brick and mortar customers.

All four executives report to Dan Dietz, Classic Brand’s chief revenue officer.

Justin Gannon

Gannon is rejoining the company after spending nearly four years with BEDGEAR as director of sales. In addition to BEDGEAR and Classic Brands, Gannon, an executive with more than 22 years in the bedding industry, also held positions with Sealy and sleep retailer Mattress Discounters.

In his new role, Gannon will support Classic Brands’ growing mix of national and regional retail players, and will work closely with Mark Owen, executive vice president of sales and business development.


Keith Bluestein

In 2018, Classic Brands hired Bluestein to oversee the company’s expansion into new categories and to expand its international sourcing capabilities. Since joining the company from youth furniture supplier Delta Children, Bluestein has led the company’s charge to build the Classic Brands line of easy-to-assemble upholstery, bedroom and occasional furniture. In his new position, Bluestein will focus on product development for the company’s furniture and metal bed segment. Prior to his time with Delta, Bluestein was with Bassett Furniture where he held several positions, including director of national accounts for the company’s youth division.


Paris Fealy

Fealy joined the company last year from Ergomotion to help grow Classic Brands’ adjustable bed base business. He will lead the company’s sales effort in the category and will also manage product development for adjustable bed bases. In addition to his time with Ergomotion, Fealy held sales positions with Sealy, Serta and sleep retailer Mattress Giant.


J.P. Ledoux

Ledoux joined the company in 2016 as vice president of sales for Classic Brands and has worked with the company’s key accounts in retail and e-commerce. During his tenure, he has been integrally involved in the company’s sourcing and product development for mattresses and pillows, which have been a significant factor in the company’s sales growth. Prior to joining Classic Brands, Ledoux held executive positions with King Koil and Spring Air.

“Our dramatic sales growth requires Classic to commit strong leadership to all categories. Expanding our teams in product development and sales will help Classic deliver innovative products while improving our speed to market. I congratulate J.P., Keith and Paris. I also welcome Justin back to Classic. I’m confident this team will deliver strong growth across all of our categories,” said Scott Burger, chief executive officer of Classic Brands.

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About Classic Brands: Founded in 1971 as a waterbed supplier, Columbia, Maryland-based Classic Brands is a leader in the home furnishings business and supplies high quality mattresses, pillows, adjustable bed bases and easy-to-assemble upholstery, bedroom and occasional furniture to brick and mortar and online retailers. Always on the forefront of product innovation and design, the company leads the industry with its strong logistics operations out of its two principal facilities – a 500,000-square-foot headquarters and warehouse in Maryland and a 250,000-square-foot California distribution center and warehouse.