Specialty mattress producer, Classic Brands, is expanding its reach into alternative retail channels by opening a showroom in New York in time for the upcoming Fall New York Home Fashions Market, Sept. 24-27. Occupying a high-traffic showroom, the brand will show its products in the 230 Fifth Avenue New York Market Center in the city’s Flatiron District.
The 1,500-square-foot showroom gives the company a prime location to showcase its diversified lineup during a variety of New York-based markets, including NY NOW. The new space also provides Classic Brands 24-hour access to the showroom offering it flexibility in hosting retail partners for new product reveals and product development meetings.
“We see great opportunity to reach a different buyer than we typically see at the furniture markets in High Point and Las Vegas,” said Michael Zippelli, chief executive officer of Classic Brands. “The New York home shows attract many of the top retailers that we have on our punch list to partner with and continue to grow our brand. We continue to invest in innovation and talent to strengthen our product portfolio to establish Classic as a go-to supplier for unique sleep products that deliver our partners a competitive advantage in the marketplace.”
The showroom opening was strategically timed with Home Fashions Market, which attracts big box retailers like Target, Walmart and other mass merchandisers.
During the Market, Classic Brands will spotlight a selection of its best-selling items including mattresses, pillows, mattress protectors, bed frames and furniture all designed to ship either flat packed or compressed.
Classic Brands’ showroom is located in Suite 1100 in 230 Fifth Avenue New York Market Center.
About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep.