Classic Brands Creates New Position to Streamline Corporate Workflow

Classic Brands Janna PulverAs part of its continued growth strategy, specialty bedding manufacturer Classic Brands has created a new project director position focused on streamlining corporate workflow and organization, naming Janna Pulver to the post.

Previously, Pulver was Marketing Development Manager for SalesWarp, an order management system designed for retailers, where she was an integral part of the management team that saw tremendous growth during her four-year tenure. In that role, she was critical in the development of marketing and promotional strategies to build brand awareness for the company.

In the new position with Classic Brands, Pulver’s position is intended to improve company communication and organization. Her responsibilities include strategizing project management cross-functionality, implementing new processes and improving standard operating procedures. She is also a key member of the marketing team among other duties. Pulver received her bachelor’s degree from the University of Maryland, College Park, where she studied business and marketing in the Robert H. Smith School of Business – Marketing.

“As we continue to grow, we see extreme value in improving the quality of our work whether it be on the front line or behind the scenes in all aspects of our company,”said  Michael Zippelli, President and CEO of Classic Brands. “Throughout her career, Janna has a proven track record of developing and executing multiple campaigns to build brand awareness as well as customer relationships.”

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About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help get the maximum benefit out of each night of sleep.