Classic Brands, a leading designer, distributor and manufacturer of sleep products, sleep accessories and furniture, is celebrating its 50th year as an innovative player in the U.S. bedding industry.
Did you know that Classic Brands started out manufacturing waterbeds?
Fifty years ago, the company surfed the 70’s waterbed wave under the name Classic Corporation, and would soon become one of the top producers of waterbed mattresses. By 1987, waterbeds accounted for over 22% of all US mattress sales—but even when this trend dried out, Classic adapted to offer a diverse array of mattresses, adjustable bases and foundations, sleep accessories and home furnishings.
Classic Brands Today
Today, Classic Brands continues to curate comfort on a national scale. The company operates more than one million square feet of distribution space with over 120 dedicated employees designing, producing and distributing premium bedding products to a diverse group of customers—including direct-to-consumer brands, brick-and-mortar operations, and online retailers. Classic works with well-known retailers such as Walmart, Target, Macy’s, Home Depot, Amazo and Wayfair. The company’s high-quality sleep products are also featured among emerging American e-commerce brands, including Nectar and Purple.
“It is an honor to lead an organization that embodies the best traits of American manufacturing, entrepreneurship, and perseverance,” said Scott Burger, who has been CEO of Classic Brands since 2019. “Our 50th anniversary is a testament to the commitment and dedication of our past and present employees, as well as our continued focus on innovation and service. I am incredibly proud of the team’s hard work, and all that they have accomplished. I want to thank the Classic family, as well as our valued customers and strategic partners, without whom this significant milestone would not have been possible.”
Classic Brands Maintains A Home Base In Maryland
Classic has been proudly based in Maryland for the last five decades. While its roots haven’t changed, the company embraces evolution: Classic’s product development and supply chain are constantly advancing to deliver world-class execution, consistent product availability, and unparalleled speed to market. From its home base, the company maintains loyal, well-rested customers across the country —all while attracting new customers seeking a deeper, healthier night’s sleep at a competitive price.
“We’re not just celebrating an impressive past; we’re looking forward to a promising future,” added Burger. “With our dedicated employee base and expanded domestic capabilities, we are well-positioned to continue our forward momentum in this dynamic industry. I could not be more excited about the next 50 years of Classic. We are, and will continue to be, built for dreaming.”
About Classic Brands
Classic Brands is a leading designer, distributor and manufacturer of sleep products, sleep accessories and furniture, with a focus on the finest quality mattresses. Classic Brands is constantly seeking to deliver quality and comfort at an affordable price. The company uses the finest materials from around the world, including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrids. Classic Brands’ sleep systems are designed to help achieve the maximum benefit from each night of sleep.