Classic Brands Boosts Production for Popular Easy-Ship Adjustable Base

Specialty bedding manufacturer Classic Brands has ramped up production of its popular power adjustable base to meet customer demand. The base, engineered to be shipped via small parcel carriers, was introduced at the April High Point Market and began shipping this summer, becoming a top seller for the company.

“The introduction of this easily shippable foundation has been fantastic, and consumer response tells us we have a proven winner,” said Michael Zippelli, President and CEO of Classic Brands. “The simple assembly, pre-set elevations and bonus features have resonated with consumers seeking the luxury of an adjustable bed at an affordable price.”

Priced to retail at $699 for a queen, the knock-down base is well-designed with modern style and does not require white-glove delivery. Packed with wellness benefits for convenience and comfort, the base provides dual power massage, zero-gravity and head-up capabilities, USB ports and wireless remote with pre-set commands. The upscale, adjustable foundation pairs perfectly with mattresses in Classic Brands’ bed-in-a-box program giving retailers access to a complete e-commerce mattress program.

The wealth of features and competitive retail price give the base an edge over other easy-to-ship adjustable foundations in the marketplace, and its quick growth over the six-month period demonstrates the product’s success.

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About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help get the maximum benefit out of each night of sleep.