Choice Hotels Joins Serta’s “Stay Home, Send Beds” Initiative

Choice Hotels International is teaming up with Serta to contribute to its “Stay Home, Send Beds” initiative, which is providing bed donations to help address nationwide shortages at hospitals and temporary medical facilities caused by the COVID-19 pandemic. Members of Choice Hotels’ award-winning Choice Privileges loyalty program can now donate their points towards beds for hospitals in need, and Choice will increase the impact by matching 100 percent of donated Choice Privileges points for a limited time. All Serta mattress donations are being facilitated through Relief Bed International, a nonprofit organization that provides beds to impoverished people and disaster victims around the world. 

“We are so grateful to our nation’s tireless healthcare workers and recognize the increased needs and demands hospitals are facing to support and treat those affected by COVID-19,” said Robert McDowell, chief commercial officer, Choice Hotels. “We want to do our part to help those on the front lines and facilitate care for those in need, and right now, every bed counts. Our customers are looking for ways to safely give back during this pandemic, and we’re proud to give them a way to do just that by supporting communities in need and contributing to this important cause.”

This is the latest example of the ongoing efforts by Choice and its franchisees to support those impacted by COVID19 and local communities. In addition to supporting organizations like the American Red Cross, Operation Homefront and International Franchise Association, Choice is also offering discounted hotel rates to essential workers and volunteers serving communities across the country during the COVID-19 crisis. The company’s Choice Cares rate is available at participating locations to all workers and volunteers identified by the Department of Homeland Security as Essential Critical Infrastructure Workers.

“Our franchisees are some of the most dedicated and inspiring people on the frontlines, putting their staff and communities at the forefront of their action,” added McDowell. “We applaud the commitment of our owners in opening their doors to essential workers, providing care packages and supplies to the individuals who need them, and making a difference in numerous other ways for their hotels and communities during this time of need.”

Anyone can donate to the “Stay Home, Send Beds” initiative through the website sertareliefbed.com. Anyone who wishes can purchase a bed (or up to 10,000) to be distributed in whichever U.S. city they choose. All Serta mattress donations are being facilitated through Relief Bed International, a nonprofit organization that provides beds to impoverished people and disaster victims around the world. 

To donate Choice Privileges points toward beds for hospitals or other causes, interested members can visit https://www.choicehotels.com/choice-privileges/redeem-points/donations.

For more information, visit serta.com and choicehotels.com.

About Serta, Inc.: Serta, Inc., through its licensees, is America’s leading mattress brand. Serta’s product portfolio includes the Perfect Sleeper, which is the Only Official Mattress of the National Sleep Foundation and the iComfort Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries Hybrid Sleep System. As a leading provider of mattresses to the hospitality industry, Serta partners with many hotel groups. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

About Choice Hotels: Choice Hotels International, Inc. is one of the largest lodging franchisors in the world, providing business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges loyalty program offers members benefits ranging from everyday rewards to exceptional experiences.